520 m² dedicated exclusively to the Asian product experience. Try, compare and discover over 5,000 references before you decide. A unique space for food industry professionals.
Every area of the showroom is designed so you can explore, compare and understand products in depth, supported by our specialists.
The showroom is organised into twelve thematic areas, one per country of origin. Each zone recreates the gastronomic identity of its country with authentic products, informational materials and cultural context.
A fully equipped room for guided tastings with capacity for up to 20 people. Oak wood table, Japanese tableware, adjustable lighting and an aroma extraction system. The ideal environment for discovering a product in depth.
A professional kitchen integrated into the showroom where our chefs demonstrate ingredient use live. Seeing ramen, kimchi or dim sum being made completely changes the perception of the product.
Chilled and frozen display units integrated into the showroom so you can see and handle fresh produce, unpasteurised kimchi, tofu, refrigerated miso and ready-to-cook products under the correct storage conditions.
Over 300 Asian cookbooks, specialist magazines and reference materials. Technical data sheets for every product, ingredient histories and tasting notes available in print and digital format.
A space for corporate events, product presentations, gastronomic team buildings and private dinners. Capacity up to 40 people. Available for hire with professional Asian catering service.
Beyond a free visit, we organise structured experiences to make the most of your time at the showroom. Designed by our specialists and tailored to your professional profile.
Free visit
Explore the showroom at your own pace with a specialist on hand for questions · Free · 1–2hGuided tasting by cuisine
Guided 2h session focused on one Asian cuisine. Japan, Korea, China or Southeast AsiaAsian cooking workshop
Hands-on 3–4h session in the demonstration kitchen with up to 8 participants · Beginner or advanced levelCorporate team visit
Guided tour for buying, F&B, R&D or marketing teams. Up to 20 people · Fully customisablePrivate event
Dinner, presentation or team building in the full space · Professional Asian catering · Up to 40 peoplePractical information
Location
Polígono Industrial Can Roca, Nave 12Opening hours
Monday to Friday: 9:00 – 18:00Access and parking
Free on-site parking · 20 min from Barcelona city centre · Direct access from AP-7 and C-17Public transport
Bus L302 from Sants Station · Pick-up service from the station by prior arrangementProfessionals only
Food sector professional accreditation is required to access the showroomVisits are free of charge. Workshops and private events are priced according to format and number of participants.
Calendar of tastings, workshops and open presentations for food sector professionals. Limited places — book in advance.
Discover the world of gochujang, doenjang and kimchi. Comparative tasting of artisan vs. industrial producers and applications in contemporary cuisine.
Tonkotsu broth, shio tare and shoyu tare from scratch. Japanese techniques applicable in professional kitchens and mise en place for service.
Presentation of 80 spring newcomers: ingredients from the new Japanese harvest, new-season Korean fermented products and campaign Indian spices.
Hands-on workshop covering Thai, Vietnamese and Indonesian cuisines. Curry pastes from scratch, flavour balancing and wok techniques with authentic ingredients.
Over 1,200 professionals visit the showroom every year. Here are some of their impressions.
"I had never seen so many authentic Asian products in one place. I spent three hours in the showroom and left with the most complete order I have ever placed. Essential for any chef working with Asian cuisine."
"I brought my entire buying team to the showroom before relaunching our Asian section. The guided visit was eye-opening: they understood the products, tried them and made decisions with real knowledge. The impact on sales was immediate."
"We organised our R&D department team building at the showroom. A four-hour Korean cooking workshop with the AsiaFoods team. It was the best company activity we have ever done. We learned an enormous amount and ate even better."
Visits are free and by appointment only. Fill in the form and we will confirm availability within 24 hours.